godbey creative

client

jacob godbey

Jacob Godbey is a comedian, podcaster, writer and entertainer located in Missoula, Montana. He and his comedy partner Alex Tait have written and performed their own sketch shows for several years, which they call “Gingers On Ice".” (They both have red hair.) They are pretty well-known within the Montana community for their comedy.

Jacob came to me because he was having trouble trying to showcase his many skills when it comes to marketing. He’s recently picked up wedding and social event DJing, and has been producing music with his band Mrs. Ghost, in addition to his comedy work.

bio

Gingers on Ice in a 2015 promotional photo.

Find a way to tell Jacob’s story that showcases what he does, and can appeal to the kinds of people he’d like to attract—specifically wedding clients for DJing throughout Montana.

goal

Screenshot of Montana via Google Maps.

• Millennials and Gen Z generally for all purposes, especially comedy work

• University of Montana students in Missoula for comedy

• Missoula “artsy hipster type” couples for DJing work (Missoula is a very liberal city in a conservative state)

• LGBTQ+ people in Missoula who are engaged for DJing work (Missoula is a hotbed for the queer community in Montana.)

• More conservative young people who live in more rural areas in Western Montana - Country music listeners

• Folks coming to Montana from other areas wanting a destination wedding—something that has Montana vibes—they’re coming here because they love it rather than it just being the place they’re from or are currently living

• Young engaged men - often times grooms are in charge of hiring wedding DJs, and so we want something that will generally appeal to grooms, but will be signed off by brides

market

comedy audience:

wedding clients:

Trying to appeal to such a big group of people with different interests is a tough call, but I found inspiration in mid-century cowboy culture. (Think Spaghetti Western, but without the problematic treatment of Indigenous people.)

The “Yeehaw” look has been a bit of nostalgic trend lately, something that has been interesting some of these artsy hipster types we are looking for. Queer people have had a slice of their own bit of alternative cowboy culture since the mid-century. (I made a whole documentary about the history Gay Rodeos—there are a particular group of gay men that are drawn to cowboy culture.) But this aesthetic is inclusive to the more conservative rural Montanans that we also want to appeal to.

I thought an Old Western type slab serif typeface would be appropriate for this kind of look.

I also took inspiration in the mid-century aspect of this. I thought about the typeface of the Beverly Hills Hotel, and tried to see if there was a way to incorporate that into the branding.

process

After a brainstorming session, Jacob and I settled upon the name “Godbey Creative” as a way to fully encapsulate the scope of what he does, and doesn’t limit him to other kinds of endeavors.

Godbey is his last name, and I think it kind of has this “badass” appeal if it’s in the right context.

initial drafts

As far as the color scheme went, I went with a dark reddish purple color to represent the dark neutral, paired with cream to give it this vintage, almost faded look to it. Sun-washed, like a record sleeve that’s seen a few years. (Jacob has an extensive record collection as well, so I thought that would be a nice touch for him specifically.)

I used orange as a highlight color as a callback to Jacob’s history of Gingers On Ice. It’s been a big part of his comedy career, and I wanted to incorporate some of what he is publicly known for in his branding.

final looks

location

missoula, montana, united states